Strengths
Internal positive factors
Weaknesses
Internal negative factors
Opportunities
External positive factors
Threats
External negative factors
How to Use SWOT Analysis
Internal Factors
- Strengths: What advantages does your organization have? What do you do better than others?
- Weaknesses: What could you improve? Where do you have fewer resources than others?
External Factors
- Opportunities: What trends could you take advantage of? What external changes could benefit you?
- Threats: What obstacles do you face? What are your competitors doing?